Publikationen
Aufsätze in Fachzeitschriften
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(2021): Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention, Internet Research (Emerald Publishing Limited 1066-2243).
DOI: 10.1108/INTR-09-2019-0377 -
(2021): The sources of the many faces of consumer smartphone attachment: A value-in-use perspective, International Journal of Consumer Studies, 1-14.
DOI: 10.1111/ijcs.12765 -
(2018): When pain is pleasure: Identifying consumer psychopaths, Psychology & Marketing, 35(4), 268-282.
DOI: https://doi.org/10.1002/mar.21085 -
(2017): The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge, Cogent Psychology, 4(1), 1-23.
DOI: https://doi.org/10.1080/23311908.2017.1329191 -
(2017): Measuring brand performance in the cruise industry: Brand experiences and sustainability orientation as basis for value creation, International Journal of Services Technology and Management, 23(3), 189-203.
DOI: https://doi.org/10.1504/IJSTM.2017.085473 -
(2017): Sustainability excellence and brand experience in the cruise industry: A cross-cultural comparison, Luxury Research Journal, 1(3), 240-259.
DOI: https://doi.org/10.1504/LRJ.2017.086733 -
(2016): And they lived happily ever after – The value of storytelling in consumer-brand interaction, The European Business Review, November-December, 63-66.
Herausgeber- und Konferenzbände
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(2023): Marketing Research Automation and Robotization (M-RAR). A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?, An Abstract, in Jochims, B., Allen, J. (eds), Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. AMSAC 2022. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
DOI: https://doi.org/10.1007/978-3-031-24687-6_144 -
(2017): Anything worth doing: The ambiguity of values in sustainable luxury, in Gardetti, M. A. (Ed.), Sustainable Management of Luxury, Springer, Singapore, pp. 449-466.
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(2016): Do as you would be done by: The importance of animal welfare in the global beauty care industry, in Muthu, S. S., & Gardetti, M. A. (Eds.), Green Fashion, Springer, Singapore, pp. 109-125.
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(2015): The luxury of sustainability: Examining value-based drivers of fair trade consumption, in Gardetti, M. A., & Muthu, S. S. (Eds.), Handbook of Sustainable Luxury Textiles and Fashion, Springer, Singapore, pp. 121-136.