Publikationen

Walten, L., Wiedmann, K.-P. (2022): How product information and source credibility affect consumer attitudes and intentions towards innovative food products,  Journal of Marketing Communications, 1–17.
DOI: https://doi.org/10.1080/13527266.2022.2061033

Walten, L., Wiedmann, K.-P., Schmidt, S. (2021): When More Information Means Less Consumer Acceptance of Innovative Food Technologies,  Marketing Review St. Gallen, (3), 14-22.

Albertsen, L., Wiedmann, K.-P., Schmidt, S. (2020): The impact of innovation-related perception on consumer acceptance of food innovations - development of an integrated framework of the consumer acceptance process,  Food Quality and Preference.
DOI: https://doi.org/10.1016/j.foodqual.2020.103958

Schmidt, S., Limbach, M., Langner, S., Wiedmann, K.-P., Albertsen, L., Reiter, P. (2018): Official sports sponsorship fortress versus ambush marketing attack: Investigating the impact on implicit and explicit brand knowledge,  International Journal of Sports Marketing and Sponsorship, 19(1), 91-108.
DOI: https://doi.org/10.1108/IJSMS-10-2016-0071

Schmidt, S., Niedernolte, F., Albertsen, L., de Lopez, C., Reiter, P., Langner, S. (2017): Customer insights that drive social enterprises,  Marketing Review St. Gallen, 34(3), 30-40.

Walten, L. (2022): Consumer acceptance of technology-based food innovations: Towards an integrated framework of the consumer acceptance process and effective communication approaches,  Dissertation, Leibniz Universität Hannover.
DOI: DOI: https://doi.org/10.15488/11825

Albertsen, L., Wiedmann, K.-P. (2017): Konsumentenseitige Akzeptanz von Lebensmittelzusatzstoffen – Identifikation von Akzeptanztreibern im Kontext der Gewinnung von Lebensmittelzusatzstoffen aus Nebenströmen der Lebensmittelverarbeitung,  Schriftenreihe Marketing Management, Hannover.

Schmidt, S., Buckler, F., Hennigs, N., Rothensee, M., Albertsen, L. (2015): Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers,  The European Business Review, July – August 2015, pp. 62–67.